With extensive experience in the analytics and marketing space, Marketscience services their global client base via advanced marketing analytic models. The firm is a leader in Consumer Demand Modeling. This evolution of Marketing Mix Modeling makes accessible the advanced sciences of economics & econometrics for the commercial community.

Application Name:

SimOpt Studio

Application Description:

The Marketscience SimOpt.Studio web application allows companies to simulate and optimize marketing investments across tactics, messages and time to maximize sales and ROI. It uses advanced machine learning algorithms and inputs from marketing response modeling to support management decision making and scenario planning. The SimOpt tool is part of Marketscience’s full platform for measuring marketing effectiveness, Marketscience.Studio, which provides users with extensive data visualization and management capabilities together with unique statistical modeling techniques for analyzing big data. The SimOpt.Studio is currently used by many leading F500 companies on a global basis.

Veracode Verified Standard represents that the following application security practices are embedded into the software development process:

  • Assessment of first-party code using static analysis
  • Documentation that the application does not allow Very High flaws in its first-party code
  • Developer access to remediation guidance Verified Standard is the first of three (3) tiers representing the Verified program.

Learn more about the Veracode Verified program by clicking here.

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