/aug 16, 2022

Announcing the New Veracode® Velocity™ Partner Program

By David Grazio

Veracode is pleased to announce the launch of the new Veracode Velocity Partner Program. We’ve crafted a 3-step approach to align, enable, and engage with our partners so together we can make the world's software secure.

What is the Veracode Velocity Partner Program?

The Veracode Velocity Partner Program enables our valued Solution Providers to accelerate their application security revenues leveraging the Veracode Platform. Through a role-based strategy and approach, partners can engage and collaborate with Veracode to achieve our mutual goals and objectives. The knowledge, skills, insights, competencies, and best practices gained enhance our partners’ ability to deliver industry-leading security solutions and services.   

This comprehensive program offers our partners tools, resources, and programs to help ensure success at every stage of the customer journey. The goal is to empower our partner teams so they can effectively sell, market, and support the Veracode Platform in our joint go-to-market efforts.

How does the Veracode Velocity Partner Program work?

Our strategy for the Veracode Velocity Partner Program features a 3-step approach for optimizing our market reach through our valued partnerships.

1. Alignment: Defining Success Through Joint Go-to-Market Planning

The first step is Alignment. Veracode, together with our partners, develops and implements joint marketing plans that feature marketing campaigns and activities designed to achieve our mutual goals and objectives. We leverage our respective resources to ensure our efforts result in a positive return on investment to drive future collaboration and co-marketing activities.

Through our dedicated partner resources, we support partners throughout the customer buying process – from initial market awareness through to final decision making.

  • The Veracode Partner Marketing Team delivers tools and resources to enhance partners’ AppSec acumen and enrich their interactions with their customers.
  • The Veracode Sales team, including our Channel Sales Team and Account Executive Teams, works closely with partners to share best practices and insights on how to best address customer AppSec requirements leveraging the Veracode Platform
  • Veracode Solution Architects work alongside partner technical teams to deliver compelling product demonstrations, assist in managing pre-sales technical discussions, along with providing tips and techniques for effective objection handling

Once we are aligned, then it’s time to enable.

2. Enablement: Optimizing Skills, Knowledge, and Competencies

The next step is Enablement. The Veracode Training Program features role-based curriculums to address skills development, ongoing knowledge transfer, along with competency building to enhance Veracode proficiencies throughout the partner organization. 

We provide online, interactive training courses with well-defined curriculum paths to address learning requirements for the following audiences: Sales, Technical and Services teams. Partners can map their Veracode educational goals to our expanding library of training materials and advance their application security aptitude leveraging our experience and expertise.

3. Engagement: Always On Access to Partner Tools and Resources

The final step is Engagement. The Veracode Partner Community is a comprehensive online portal where partners can find everything, they need to achieve Application Security success with Veracode including proven sales tips, technical best practices, turnkey demand generation campaigns, and customer success techniques to accelerate service revenues. 

The Partner Community has been updated to provide an enhanced user experience featuring an intuitive design layout and improved site navigation. Partners have one click access to curated content featuring the most frequently used assets available to support their core functional objectives. Sales, marketing, technical, and service teams can easily view and download Veracode resources 24x7 to enable their success during their individual engagements with prospects and customers.

Veracode provides role-based editions of our partner newsletter that deliver timely updates on security solutions, recent market intelligence, and key insights to optimize individual performance resulting in productivity gains and efficiencies throughout the organization.

In addition, Veracode Partners have access to online resources including:

  • Partner VeraTV: exclusive partner programming that expands partner knowledge to improve overall win rates
  • On Demand Series: collection of webinars, podcasts, and blog posts highlighting Veracode thought leadership
  • Enablement Central: role-based assets featuring guidance on how to best grow your security business

With one click access to resources available 24/7, our aligned and enabled partners can remain engaged with the latest information and best practices.

In Conclusion

The Veracode Velocity Partner Program features a broad portfolio of program elements designed to accelerate partner deal closure, enabling more opportunities for expansion in support of prospecting efforts. We are committed to supporting our partners in their efforts to introduce Veracode within the marketplace by providing cost-effective solutions and programs that enhance their ability to maximize win rates over the competition and accelerate their security revenues.

Interested in learning more? Click here or email us directly at [email protected] . See this program featured in CRN.

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By David Grazio

Dave has dedicated his career to supporting the channel by developing go-to-market strategies and marketing programs that accelerate partners' sales efforts. His channel career spans over 25 years focused on leading partner marketing efforts for technology innovators including HP, Dell, Progress Software, Adtran, and Security Innovation. Dave is an accomplished partner community builder and a technology enthusiast and partner advocate committed to achieving results through ongoing alignment, enablement, and engagement at all levels within the partner organization.