Executive Team
Sam King
Chief Executive Officer
Sam King is the Chief Executive Officer of Veracode and a recognized expert in business management and cybersecurity. A founding member of Veracode, Sam has played a significant role in the company’s growth trajectory over the past 17 years, helping to mature it from a small startup to a company with a $2.5 billion plus valuation. Under her leadership, Veracode has been recognized with several industry distinctions, including a ten-time consecutive leader in the Gartner Magic Quadrant, leader in the Forrester SAST Wave, and a Gartner Peer Insights Customer Choice for Application Security. In 2021, Sam was named an EY Entrepreneur of the Year® New England winner, and her leadership style has been recognized by The Commonwealth Institute and The Boston Globe, which cited Veracode as one of the Top 100 Women-led Businesses in Massachusetts – ranking first among all software companies. Sam has been a keynote speaker at events such as Gartner Security Summit, RSA, Aspen Cyber Summit, Executive Women’s Forum, and the Boston Globe Summit on topics ranging from cybersecurity to empowering women and creating diverse and resilient corporate cultures. She has been profiled in business publications such as the Huffington Post, CNNMoney, Financial Times, InfoSecurity Magazine and The Boston Globe.
Prior to Veracode, Sam held leadership positions in cybersecurity and technology companies including Verisign and Razorfish. Sam received her Masters of Science and Engineering in Computer and Information Science from University of Pennsylvania. She earned her BS in Computer Science from University of Strathclyde in Glasgow, Scotland, where she earned the prestigious Charles Babbage Award, presented to the student with the highest academic achievement in the graduating class. She currently sits on the board of Progress Software and ZeroFox. Sam is also a member of Board of Trustees for the Massachusetts Technology Leadership Council, where she was a charter member of the 2030 Challenge; a Tech Compact for Social Justice in efforts to bring more diversity to the local workforce.
Chris Wysopal
Founder, Chief Technology Officer
Chris Wysopal is Chief Technology Officer at Veracode. He oversees technology strategy and information security. Prior to co-founding Veracode in 2006, Chris was vice president of research and development at security consultancy @stake, which was acquired by Symantec.
In the 1990’s, Chris was one of the original vulnerability researchers at The L0pht, a hacker think tank, where he was one of the first to publicize the risks of insecure software. He has testified to the US Congress on the subjects of government security and how vulnerabilities are discovered in software.
Chris received a BS in computer and systems engineering from Rensselaer Polytechnic Institute. He is the author of The Art of Software Security Testing.
Chris is often called upon to download the latest Minecraft mods for his 6-year-old son. An avid photographer and nature-lover, Chris spends his free time hiking the many conservation trails near his home outside Boston.
Alison Bayiates
Chief People Officer
Alison Bayiates is the Chief People Officer of Veracode. With more than 20 years’ experience leading HR teams in high-growth technology companies, Alison is focused on developing people strategies that enable employees to perform at their best. Her passion is nurturing company culture, while aligning operational goals with strategic company objectives. Alison has been with Veracode for five years, most recently leading the Talent Management team comprised of talent acquisition and learning & development. She has deep experience in business partnering, total rewards, talent acquisition, learning and development, and employee engagement. Prior to Veracode, Alison was a partner in a small real estate development business, and also worked at RSA Security for 10 years, where she led business partner and recruitment functions before taking on leadership of all of Human Resources for RSA Security when the organization was acquired by EMC.
Mark Bissell
Chief Customer Officer
Mark Bissell is Chief Customer Officer. He leads Veracode’s post sales strategy and customer operations, enabling customers to get the most value from their investment in Veracode. Prior to joining Veracode, Bissell spent 15 years building and driving customer-centric programs, serving thousands of companies ranging from large enterprises to small start-ups. Most recently, he served as COO of Jibe Inc. Previously, he served in several roles at SuccessFactors, scaling the business from $5 million to $340 million in annual revenue, and creating unique expertise around building long-term value across the entire SaaS customer lifecycle.
Andre Cuenin
Chief Revenue Officer
Andre Cuenin is our Chief Revenue Officer. He leads Veracode’s sales strategy, driving growth in both the US and international markets through an integrated go-to-market approach. With over two decades in various leadership roles, spanning different continents and company sizes, Andre brings a wealth of relevant experience to Veracode. His background includes several distinguished operations and revenue-leadership roles. Most recently Andre was the CRO at Rapid7 where he led the sales team through significant growth, transforming the focus from a product to a platform sales motion. Prior to that, he was the CRO for Cherwell Software, an IT Service management company, where he led the sales team through a period of significant growth and transition to a subscription business. Andre is passionate about aligning go-to-market efforts with the goal of optimizing impact and maximizing value to customers. His business acumen combined with his technical background has helped him simplify complexities and drive effective sales strategies.
David Forlizzi
Chief Financial Officer
David Forlizzi is Chief Financial Officer. He is responsible for overseeing Veracode’s global financial, IT business process and corporate development functions. Forlizzi has extensive experience leading financial strategy in both private and publicly traded companies along with expertise in helping high-growth software companies pursue their market strategy globally. A Certified Public Accountant, Forlizzi was previously the Chief Financial Officer at Infovista, a global software and services company, for 11 years, where he led the finance, legal and IT departments. He has also held accounting and leadership positions at PricewaterhouseCoopers in Boston and Europe, advising technology companies on their financial, growth and business strategies. Mr. Forlizzi graduated from Bentley College in Waltham, Massachusetts, with a Bachelor of Science degree in Accountancy.
Brian Roche
Chief Product Officer
Brian Roche, CPO, leads our Product Strategy, Product Management, Engineering and Operations. With more than 20 years in engineering leadership roles, Brian brings a wealth of experience in leading agile organizations, implementing DevSecOps, and delivering SaaS-based solutions with global teams at scale. Over the course of his career, Brian has led multi-million dollar software and services businesses, in various leadership roles at EMC, Cognizant, and most recently at Medidata. A pioneer of the early DevOps movement, he has been a member of the Cloud Foundry Board acting as a strategic technology advisor. Brian is also a passionate public speaker on Lean Startup, DevOps, and digital transformation.
Dawn Rogers
Chief Legal Officer
Dawn Rogers is Chief Legal Officer and Corporate Secretary. She leads Veracode’s legal function and in her role as Chief Legal Officer and Corporate Secretary, Rogers supports Veracode’s commercial efforts as the company expands its business in North America and internationally and provides oversight and support on matters related to corporate governance, compliance and intellectual property management. In addition to bringing more than 15 years of experience in legal roles, Rogers is certified by the International Association of Privacy Professionals as a CIPP/E and a CIPM, and will guide Veracode on its compliance efforts. Rogers joined Veracode from Monotype, a font technology and design asset company, where she was Vice President and Assistant General Counsel, Americas and Asia Pacific. Prior to Monotype, she held legal counsel roles at Autodesk and Moldflow Corporation. Rogers earned her B.S from Emerson College and her J.D. from Suffolk University Law School.
Marek Vass
SVP, Marketing
Marek has years of experience marketing to cybersecurity audiences in endpoint security, security operations, identity and access management, and application security. He combines deep understanding of the cybersecurity market with buyer’s journey, and the factors influencing purchasing to design and execute on GTM strategy for driving new logo acquisition, customer advocacy, and expansion of existing customers. Prior to joining the cybersecurity industry, Marek has spent years marketing to biotech and biopharma professionals. He has received his Bachelor of Chemical Technology from the Slovak University of Technology in Bratislava, Slovak Republic.
Management Team
Pete Ellis
VP, Corporate Development
Peter Ellis is Vice President of Corporate Development. In this role, Peter leads strategic responsibilities with respect to technology alliances, corporate financing, business planning and identifying opportunities for continued product portfolio expansion and market growth. He has more than 8 years’ experience in various corporate development roles at companies such as Monotype and Advantage Solutions. Peter earned a Bachelor of Arts degree in International Business and Marketing from Grand Valley State University and also earned a MBA in Global Business Management from Temple University.
Chris Eng
Chief Research Officer
Chris Eng is Chief Research Officer at Veracode. A founding member of the Veracode team, he is responsible for all research initiatives including applied research and product security, as well as advising on product strategy and M&A. Chris is a frequent speaker at industry conferences and serves on the review board for Black Hat USA. He is also a charter member of MITRE's CWE/CAPEC Board. Bloomberg, Fox Business, CBS, and other prominent media outlets have featured Chris in their coverage. Previously, Chris was technical director at Symantec (formerly @stake) and an engineer at the National Security Agency. Chris holds a B.S. in Electrical Engineering and Computer Science from the University of California.
Laurie Haley
VP, Strategic Alliances
Laurie leads the Technology Alliance Program for Veracode, which is integral in identifying, recruiting, and managing joint business activities that increase the flexibility of the company’s product solutions to meet customer needs in a fast-paced and ever-innovating market. Laurie has 25 years of experience in the IT industry, with a focus on information security for the past 15 years. Before joining Veracode in 2022, she ran worldwide field operations for Qualys, managed the vulnerability program for CVS Caremark, and ran strategic initiatives at various security companies, including SecureWorks and VeriSign.
Sohail Iqbal
Chief Information Security Officer
Sohail Iqbal is a distinctive cybersecurity leader and practitioner. Sohail has led to successful security practices and developed effective security programs. He has been instrumental in developing and maturing security practices as Head of Cybersecurity Operations at Dow Jones / WSJ, CISO at J2 Global, and recently Head of Information Security at CarGurus. He also served as Director for MediaISSF (Media Industry Security Sharing Forum), a CISO-led board to share common cybersecurity challenges faced by Media Industry. He has also served on the Cybersecurity Advisory Council for Rutgers University, NJ. Sohail is an active member of many security conferences and seminars, and contributes frequently to the cybersecurity community. Sohail is also an avid cricketer and has been playing for the Cricket League of NJ for the past 20 years.
Scott Simpson
VP, Global Solutions Architecture
Scott Simpson is a Vice President of Global Solutions Architecture at Veracode. Scott has been an information and application security practitioner for over 20 years. Since 2013, Scott has been a member of the Veracode Solution Architecture team responsible for helping customers and prospects select the best appsec solutions to meet their development needs.
Currently, Scott leads a team of application security subject matter experts who engage with prospects and customers to build world class application security programs so their developers can build secure software, faster. More and more this means providing thought leadership to organizations undergoing development and cloud transformation. His team’s experience in this area puts us in a unique position to develop solutions that address the challenges these organizations face, and we welcome the opportunity to provide leadership.
Prior to Veracode, Scott lead information and application security consulting services and technical sales teams at KPMG, Solutionary/NTT, and Qualys. Scott holds a B.S. in Business Education from the University of Missouri – Columbia.
John Smith
Chief Technology Officer, EMEA
John Smith is the Chief Technology Officer in EMEA. John has worked in Information Security for more than 20 years, and in Application Security specifically since 2004. He helped drive the evolution of AppSec, from ad-hoc testing using a range of technologies such as Dynamic Analysis through to the comprehensive and programmatic approaches seen in mature organizations today, where integrated and automated testing is supported by strong policy and governance. At Veracode, John leads the solution architecture team in EMEA and is responsible for helping customers and prospects understand the ways we can help them be more effective and efficient in identifying and reducing their software security risks. Prior to joining Veracode in 2012, John was a Senior Solution Architect at IBM.
Richard Terry
VP, EMEA
Richard Terry leads Veracode’s EMEA field sales organization. With more than 25 years of experience working across sales, operations, strategy and alliance roles, his focus has been on building high-performing teams directed squarely at the success of customers. Prior to joining Veracode, Richard led the EMEA North region for Compuware and transformed their go-to-market strategy to one centred on helping organizations shift towards adopting DevOps practices through a consultative, thought-leading approach. Before re-joining Compuware, he was Deputy CEO at Sogeti UK, part of the Capgemini Group, and, in his first stint at Compuware, held a variety of leadership roles across both the software and services parts of the business.
