Jonaki Egenolf joined Veracode’s marketing team in 2008. She is responsible for Veracode’s marketing programs and market development efforts to increase demand for the Veracode platform and service. Jonaki manages content and brand marketing across webinars, events, speaking opportunities, and online and offline marketing communications.
Jonaki has been a practitioner of enterprise marketing in the corporate and product marketing organizations of Kenan Systems (acquired by Lucent Technologies), 3Com, and Emperative. Her work has ranged from the development of strategic marketing programs, product positioning and launch activities, demand generation and even the production of major industry conferences.
Additionally, Jonaki has worked in the business development and sales organizations of technology start-ups companies like Veritas Medicine and TIAX LLC where she worked closely with the pharmaceutical, consumer products, and food industries. Her work with these industries culminated in unique partnerships between industry and academia (with institutions like MIT and the Harvard School of Public Health) in an effort to leverage technology to combat the growing obesity epidemic and even tackle the issues of aging in traditional homes.
Among her most recognizable marketing efforts is the sensory science-based development and design of the now iconic Samuel Adams lager glass during her sales and marketing tenure at TIAX LLC, the technology and innovation spin-off of Arthur D. Little Consulting.
Jonaki holds a Bachelor of Arts degree from Wellesley College.