Elana Anderson is Chief Marketing Officer. She heads Veracode’s global marketing, branding, and communications programs to help the company achieve its growth strategy. Anderson’s marketing background spans nearly three decades as a marketing executive, industry analyst, and consultant working with Fortune 500 B2C and B2B enterprises. Notably, Anderson led global marketing for SaaS e-commerce leader Demandware which was acquired by Salesforce in 2016 for nearly $3 billion. Anderson also served as Vice President of Strategy and Products at marketing technology provider Unica acquired by IBM in 2011. From 2002 – 2007, Anderson was a sought after marketing thought leader at Forrester Research where she built and led the marketing practice and focused her own research agenda on customer relationship strategies, customer analytics, and marketing technology.