Helena is part of the EMEA marketing team based in the London office, focusing on localised campaigns, events and content specifically for the EMEA market. Helena’s been in the IT industry for a few years now, and has experience from a couple of the blue chip companies, with a range of responsibilities from creating content to project management.
If you type ‘Benchmarking’ into Google, the top definition is “evaluating something by comparison with a standard”. Seems simple enough, but the bigger question here is – who sets that standard? In the past, we may have looked to the big enterprise size companies, however breaches such as; Talk Talk, and Target show us that it’s easy to see that even the… READ MORE
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