The latest data breach involving Global Payments, the processor for Visa and MasterCard, renewed the spotlight on cyber security around financial institutions. One post that caught the attention of the Marketing team here at Veracode was the listing of the Top 9 Most Expensive Data Breaches in the Financial Services industry, featured in As a member of our research team pointed out, 4 of the top 5 breaches were all hacks. Of those, 2 were known to be application security related, NASDAQ and Citibank. As you digest this information, I would like to direct you to a blog post "A Tale of Two Market Sizes" by Sam King where she pointed out that "we spend 0.3% of what we pay for software on ensuring that it is secure". Put these together, and you can't but wonder why companies don't invest more in securing their software!  

Niru Raghavan joined the Veracode team in late 2011 as an Acquisition Marketing Manager. In this role, Niru is responsible for demand generation and program management primarily for online marketing programs. Prior to joining Veracode, Niru held positions of increasing responsibility at Liberty Mutual and Staples, successfully planning and implementing sophisticated online and offline marketing initiatives. She has managed product development efforts, launch activities and online marketing programs geared toward mid to large sized businesses in select vertical markets. Her specialties include product marketing, marketing strategy, and market research/analysis. She is also a keen web analytics enthusiast and Occam’s Razor by Avinash Kaushik is her all time favorite blog.

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