Niru Raghavan joined the Veracode team in late 2011 as an Acquisition Marketing Manager. In this role, Niru is responsible for demand generation and program management primarily for online marketing programs.
Prior to joining Veracode, Niru held positions of increasing responsibility at Liberty Mutual and Staples, successfully planning and implementing sophisticated online and offline marketing initiatives. She has managed product development efforts, launch activities and online marketing programs geared toward mid to large sized businesses in select vertical markets. Her specialties include product marketing, marketing strategy, and market research/analysis. She is also a keen web analytics enthusiast and Occam’s Razor by Avinash Kaushik is her all time favorite blog.