Veracode's mission is to secure the software that runs the world. Our marketing department is no exception. When we recently looked at the security posture of the veracode.com website we found we were using too many untrusted third party widgets that put site visitors at risk and could even be potentially used to deface our website. Instead of removing this functionality from the website or staying with the risky status quo, we took it upon ourselves to build a safer alternative.
There are many options out there for social sharing, but few people realize that most of the companies that provide those solutions only do so to gain access to valuable information about your users. Those companies rely on the adoption of their 'free' social sharing tools to build vast, web-wide, user profile databases. They use the data they collect to power ads targeting businesses, and sometimes, they even sell the data itself. Rarely, if ever, do the websites that provide all that data (e.g. the site serving up the social sharing widget) see any compensation.
Every marketer and website owner understands the value of easy social sharing functions and every contemporary website utilizes some on-site bookmark sharing tool. The Veracode Marketing team was no exception. Being a security company, the Veracode Marketing Team is held to a very high security standard, yet we understand the critical importance of social sharing in achieving our online marketing goals. We were faced with a choice between not using social sharing at all or developing a more secure tool of our own. We chose the latter.
There aren't many plugins that tout security as one their chief features. Security is often an afterthought to speed-to-market and slick user functionality. Understandable, but it's not an issue we were comfortable with accepting at Veracode. We wanted to provide a social sharing option for our own website and to share it with any like minded security concerned marketers and developers.
Download SmartShare: A safer social sharing plugin today
The next post in our SmartShare story will be put together by the developer of the tool. We will provide code snippets and document the APIs we used to build this too.